Vinex Slavyantsi – Brand Identity Redesign
The Objective
To modernize the visual heritage of one of Bulgaria’s historic wineries while preserving its prestigious legacy. The goal was to transition from a simplified, industrial mark to a sophisticated crest that embodies tradition, craftsmanship, and elegance.
The Transformation
Concept Evolution: We moved away from the "Tripod" concept toward a majestic "Crest" identity. The new logo integrates the iconic 'S' with grapevine elements and heraldic lions, symbolizing authority and terroir.
Typography: A refined pairing of Cinzel (for a classical, stone-carved feel) and Baskerville (for timeless elegance) creates a balanced hierarchy.
Color Palette: A premium selection of Noir Black, Vigneron Brown, and Chardonnay Gold was implemented to evoke the richness of the wine and the sophistication of the brand.
Results
A cohesive design system that scales seamlessly from wine corks and labels to high-end digital presence, ensuring Vinex Slavyantsi remains a symbol of quality since 1898.
