Project Title:
EMINE "Bag-in-Box" Wine Series – Conceptual Packaging Design
Project Overview:
Client / Prepared for: Vinex Slavyantsi
Project Type: Conceptual Packaging & Visual Identity
Category: Print Design / Packaging
Project Description:
The main idea behind this concept is to blur the visual line between mass-market boxed wine and the premium feel of a bottled reserve. By photo-realistically embedding a wine bottle onto the front of the packaging, the design seamlessly transfers the authority and elegance of traditional bottles onto a practical 3-liter format.
A bold, modern color-coding system was implemented to differentiate the wine varieties (Chardonnay, Sauvignon Blanc, Merlot, and Cabernet Sauvignon & Merlot), ensuring a strong and clean minimalist presence on store shelves. To celebrate the brand's heritage, subtle motifs from the Rose Valley are integrated into the background, emphasizing the authenticity and origin of the EMINE series.
The final result is an elegant, premium product that looks sophisticated enough to be placed directly onto any festive dinner table.
